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Making imaging more rewarding

14 September 2016 | Phil Brown

To coincide with the Information Capture Conference (ICC) on 12th – 13th September 2016, we have been working with Fujitsu to promote their refreshed Imaging Channel Program and new benefits scheme, Imaging Rewards.

Recently we have been developing a number of tools to help Fujitsu communicate their exciting giveaway of 250,000 Imaging Rewards points at ICC. One lucky partner who attends ICC will have their details picked at random in a live draw at the end of the two day event. To promote this, we have developed various assets such as emails, web content and banners to drive partners to attend ICC and to also encourage sign ups to Imaging Rewards.

OneGTM was closely involved in scoping the Imaging Rewards benefits scheme, and worked with rewards platform provider Power2Motivate to rollout the program across a number of territories and languages. The scheme rewards partners and individuals for both their sales and key behaviours, such as gaining Fujitsu certification or attending special events.

The launch of Imaging Rewards and the special points giveaway at ICC all forms part of this year’s wider revamp of Fujitsu’s partner program, The Imaging Channel Program. The program enhancements were designed to engage more rewardingly with existing partners, awaken sleeping partners and attract new partners.