Welcome to our new website. We hope you like the new look and the content. Some of you will have noticed that we have a new strapline on the home page – ‘The Power of Alignment’. So what’s that all about we can almost hear you asking. ‘Alignment’ doesn’t sound particularly powerful. It’s not one of those thrusting, fancy, dynamic words that often crop up in straplines like ‘energise’ or ‘visionary’ or ‘transformational’.
Well we settled on the power of alignment as a key message because we specialise in taking complex, technology-based products, that require a sophisticated B2B sales and marketing approach, to market. And we know from our many years collective experience in this area, that one of the key reasons go-to-market plans fail is lack of alignment.
This lack of alignment takes many forms – the execution team aren’t aligned behind the strategy, the value proposition isn’t aligned with the market need, the direct sales team aren’t aligned with the indirect channel, the sales training isn’t aligned with the marketing programmes, the creative approach isn’t aligned with the core value proposition, the PR messaging isn’t aligned with the thought leadership programme… We could go on (and sometimes do) but you get the point. Lack of alignment saps the power from any go-to-market programme.
So one of the things we focus on in the way we work is alignment. It’s why we formed OneGTM – bringing together strategic consulting, creative marketing, channel enablement and programme management into one perfectly formed package. So that we can deliver fully joined-up, integrated go-to-market programmes for our clients. The power of alignment – it might not be fancy, but it works!
