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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

Does your go-to-market plan have a cowboy’s head and ballerina’s legs?
24 October 2013
Does your go-to-market plan have a cowboy’s head and ballerina’s legs?

My kids used to enjoy playing a drawing game, sometimes called ‘Heads, Bodies, Legs’. You may know it. It involves folding a piece of paper into three sections. The first person draws a head and neck [...]

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