How to build a successful channel strategy in a rapidly changing world

In the previous two articles in this series, we looked at the forces of change and the impacts these were having on current routes-to-market.  Any business that wants to maximise its growth potential should be regularly reviewing and refreshing its routes-to-market strategy. This is particularly ...

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How your routes-to-market strategy needs to adapt to reflect the new reality

In our previous article, we looked at the forces of change that are rendering many vendors’ routes-to-market strategies obsolete, including: • The realignments being driven by ‘third platform’ technologies • Cloud’s increasing presence in the mainstream of enterprise IT • The trend ...

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