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OneGTM produces ‘From Thought Leadership to Revenue’ guide

06 June 2014 | OneGTM

Thought leadership is an increasingly vital tool in B2B go-to-market programmes, however many organisations still struggle with how to convert their insights and opinions to pipeline and sales.

From Thought Leadership to Revenue Guide
To address this issue, OneGTM have produced a guide, “From Thought Leadership to Revenue”, which looks into why thought leadership matters and identifies some of the common pitfalls organisations face when attempting to use thought leadership to deliver pipeline and sales.

How to convert Thought Leadership to Revenue
Based on real-world experiences of creating and executing thought leadership programmes we’ve developed a six-stage framework for translating thought leadership into revenue. The framework covers the key stages of building market insight, developing a distinctive point of view, creating compelling content, enabling your internal teams, communicating with prospective customers and developing engagements which produce pipeline and sales. By following these six stages you should be well on your way to converting your thought leadership into revenue!

To download the full guide, click here. For more information on this guide, or how OneGTM can help you, speak to a member of our team by calling 020 3693 1211 or emailing