Why vertical GTM is on the up

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one. Changes in who’s making tech purchasing decisions, how they’re making those decisions and what they’re expecting from vendors are all helping drive a vertical focus. At the same time, B2B marketers are better equipped than ever before to deliver highly-targeted messages. In this blog, we explore some of these driving forces behind the rise of vertical marketing approaches.  ...

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OneGTM goes carbon neutral

The climate crisis is probably the biggest long-term threat that humanity faces, and something that impacts everyone across the world, both on a personal level and from a business perspective. ...

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