OneGTM recently paired up with client AboveNet to design and implement their ‘Connected Building Campaign’. AboveNet provides high bandwidth connectivity solutions for businesses and carriers and [...]
We’ve recently been helping one of our clients to build and implement a new go-to-market strategy for their Retail sector. One [...]
“Nothing sucks like an Electrolux!” Bit harsh you might think, whatever your preferred brand of vacuum cleaner, but this wasn’t a comment from an irate punter on a social forum, it was actually the [...]
Anyone involved in the business of B2B technology marketing knows that the rules of [...]
For some of you the new year return to work will have created a feeling of dread. Times are tough right? Buyer confidence is low, the order book is suffering from a surfeit of white space and your [...]
Welcome to our new website. We hope you like the new look and the content. Some of you will have noticed that we have a new strapline on the home page – ‘The Power of Alignment’. So what’s that all
“I’ve failed over and over and over again in my life. And that is why I succeed.” ~ Michael Jordan
We all hate to fail right? Failure is a bad thing to be avoided at all costs. Sometimes it’s better
The name on everybody’s lips at the moment is Rob Ryan. From today’s issue of Stylist I read on the tube en-route to the office this morning, to a recent Creative Review blog – Rob Ryan is a current [...]
OneGTM will be attending CeBIT this year. CeBIT, the world’s largest technology industry event, takes place in Hanover from 1st to 5th March.
Despite the sometimes daunting scale of the whole thing, [...]
There’s a lot of debate about the value of social media within channels. One of the difficulties that channel marketers face when deciding how much effort to put into social media is in measuring any [...]
