Skip to content

OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

How your routes-to-market strategy needs to adapt to reflect the new reality
18 October 2016
How your routes-to-market strategy needs to adapt to reflect the new reality

In our previous article, we looked at the forces of change that are rendering many vendors’ routes-to-market strategies obsolete, including:

• The realignments being driven by ‘third platform’ [...]

Read More

Making imaging more rewarding
14 September 2016
Making imaging more rewarding

To coincide with the Information Capture Conference (ICC) on 12th – 13th September 2016, we have been working with Fujitsu to promote their refreshed Imaging Channel Program and new benefits scheme, [...]

Read More

Why your current routes-to-market may no longer be fit-for-purpose
05 September 2016
Why your current routes-to-market may no longer be fit-for-purpose

The pace of change across the technology industry is relentless, and many vendors have failed to adapt their routes-to-market strategies to reflect the shifting landscape. The impact can be lower [...]

Read More

The virtue of simplicity
31 August 2016
The virtue of simplicity

Over-complex, fragmented IT infrastructures are seriously damaging the ability of today’s businesses to compete. VersaStack, the leading integrated infrastructure solution from Cisco and IBM, enables [...]

Read More

Helping unleash the power of cloud communications
17 August 2016
Helping unleash the power of cloud communications

Broadsoft’s market-leading cloud platforms enable the world’s leading Service Providers to meet the communications needs of small and medium-sized businesses.

Read More

Assessing the value of through-channel marketing automation
15 July 2016
Assessing the value of through-channel marketing automation

Once upon a time, in a technology industry far, far away, vendors did marketing, and channel partners did selling. The vendors generated the demand, resellers fulfilled it. But times have changed. [...]

Read More

The challenges of marketing converged solutions
04 May 2016
The challenges of marketing converged solutions

Convergence is an important trend across many areas of the technology industry. Yet taking converged solutions to market presents a distinct set of challenges, which are not always recognised. In [...]

Read More

UK channel appears healthy despite the forces of change
13 January 2016
UK channel appears healthy despite the forces of change

As I’ve written about previously, the ICT channel is currently having to deal with change from multiple directions – the move to cloud, the growing importance of managed services, the continued [...]

Read More

OneGTM does Brussels!
23 December 2015
OneGTM does Brussels!

This year’s Christmas Party certainly did not disappoint.

To make a change from our usual London-based festive celebrations, this year we decided to take a day trip to the capital of chocolate, beer [...]

Read More