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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

B2B Marketing Awards 2012 shortlister
23 July 2012
B2B Marketing Awards 2012 shortlister

We are delighted to announce that OneGTM has been shortlisted for not one, but two B2B Marketing Awards, for our work with client Cable&Wireless Worldwide.

Having beaten a large number of other [...]

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Go-to-market plans help fuel growth of UK utilities specialists
27 June 2012
Go-to-market plans help fuel growth of UK utilities specialists

OneGTM has recently worked with Client Engage, to run a two-stage process to support Engage’s business development strategy. Engage is a leading consultancy specialising in providing independent, [...]

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Inspired Leaders at Cisco House
22 June 2012
Inspired Leaders at Cisco House

With the Olympics fast approaching, what better way to welcome in the games than with an event on the doorstep of the Olympic Park. OneGTM recently worked with client Cable & Wireless Worldwide to [...]

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Gold, silver, bronze at the Blenheim Tri
13 June 2012
Gold, silver, bronze at the Blenheim Tri

Congratulations to Tim, Alex and Jason who competed at the Blenheim Tri this weekend. In a fierce competition between Orange, Adobe and OneGTM, Orange won with a slim 5 minutes between first and [...]

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The mystery of the shortening sales cycle
24 May 2012
The mystery of the shortening sales cycle

Research recently published by Marketing Sherpa revealed that sales cycles in the ICT sector have shortened in the last year. At the same time average deal sizes have reduced.

This begs the obvious [...]

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OneGTM in the news
04 April 2012
OneGTM in the news

Following the release of our 2012 nationwide survey report ‘What Channels need to Succeed’, we have received some fantastic news coverage and PR in some of the leading and most influential Channel [...]

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Infographics
02 April 2012
Infographics

When we go about our daily business of searching the internet, making online purchases, connecting with friends via social media, it is the unsung hero; the data centre that makes all this possible.

[...]

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Results are in! What channels need to succeed
19 March 2012
Results are in! What channels need to succeed

OneGTM commissioned The Leadership Foundation to carry out primary research to gain insight into the attitudes of sales channels towards their vendors to understand what makes channels successful.

[...]

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Better connected than you may have realised…
05 March 2012
Better connected than you may have realised…

OneGTM recently paired up with client AboveNet to design and implement their ‘Connected Building Campaign’. AboveNet provides high bandwidth connectivity solutions for businesses and carriers and [...]

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Cross-channel is the new normal for B2B
24 February 2012
Cross-channel is the new normal for B2B

Why integrated channel models are an imperative for B2B organisations.

We’ve recently been helping one of our clients to build and implement a new go-to-market strategy for their Retail sector. One [...]

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