Welcome to the new age of through-channel marketing

The go-to-market model for vendors and channel partners is more complex and fluid than ever. Vendor-centric, product-focused, one-size-fits-all campaigns are out. Collaboration, customisation and partner engagement are in. Through-channel marketing is a fast-changing area and an increasingly vital one for ...

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Who will be crowned B2B’s ‘best of the best’?

OneGTM is a finalist for the B2B Choice Awards 2020! After entering the Killer Content Awards for the ‘Best Channel Partner Marketing’ category, our Samsung campaign was selected to be put forward for the B2B’s Choice Award! (essentially B2B’s ‘best ...

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Content: the long and the short of it

With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant. However, higher word-count publications (>1000 words) have hidden benefits, and changes in ...

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Is your ‘thought leadership’ leading anywhere useful?

Recent research has shown just how big an impact thought leadership can have on B2B purchase decisions, with 58% of business decision-makers saying that thought leadership has directly led them to award business to an organization. However, all too often ...

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OneGTM take home gold at the B2B Awards

Winners! We are over the moon to have received gold at the B2B Awards. Our campaign ‘Changing the channel mindset’ for Samsung Electronics America won ‘Best Channel Marketing Initiative’. Huge congratulations to all the OneGTM team, and big thanks to ...

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Powering the transition to electric vehicles

Our client, Centrica Business Solutions, is launching their Electric Vehicle (EV) proposition into the UK and US market. To help drive their story forward, we developed an insight led viewpoint paper, highlighting some of the crucial implications and benefits for ...

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ABM: Fad or Fortune?

Account Based Marketing, or ABM, is one of the most talked about trends in B2B marketing. ABM enthusiasts make many claims – from improved Return on Marketing Investment (ROMI) to enhanced customer advocacy – but for those companies that have ...

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From LinkedIn to leads

Being able to laser target marketing to very specific audiences has long been the holy grail of B2B marketers, which helps to explain the growing importance of LinkedIn as a way to reach targeted decision-makers. With improved analytics and filtering, ...

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OneGTM shortlisted for B2B Awards 2019

There was an unmistakable buzz here at the OneGTM office, upon learning that we had been shortlisted for the 2019 B2B Marketing Awards! The category in question is ‘Best channel marketing initiative’ for our campaign ‘Changing the channel mindset from selling devices ...

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OneGTM and PFU (EMEA) Limited receive Judges Commended

In a recent blog post, we were pleased to announce that our work for PFU (EMEA) Limited had been shortlisted in two categories for the CRN Sales & Marketing Awards 2019. We’re proud to say we were awarded Judges Commended ...

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