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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

The benefits of vertical marketing
09 November 2020
The benefits of vertical marketing

Let’s say you’re a B2B tech company wanting to target the C-suite of enterprises with 500 to 1,499 employees. You aim to develop content that doesn’t just catch their attention, but engages them to [...]

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The drivers behind verticalisation
05 November 2020
The drivers behind verticalisation

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one. Changes in who’s making tech [...]

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Channels are going vertical, vendors need to get aligned
27 October 2020
Channels are going vertical, vendors need to get aligned

In our recent eGuide, The Power of Verticals we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this [...]

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4 key considerations for vertical go-to-market success
22 October 2020
4 key considerations for vertical go-to-market success

Tech firms have been taking a vertical approach to B2B marketing for some time now. Big names – such as Microsoft, Oracle, IBM, Cisco and SAP – make major investments in their vertical GTM. The [...]

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Don’t let tunnel vision compromise your go-to-market success
30 September 2020
Don’t let tunnel vision compromise your go-to-market success

‘Garbage in, garbage out’ accurately describes many business processes, none more so than go-to-market planning. A good general wouldn’t send their troops into battle without doing a thorough [...]

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Why vertical GTM is on the up
23 July 2020
Why vertical GTM is on the up

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one. Changes in who’s making tech [...]

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OneGTM goes carbon neutral
13 July 2020
OneGTM goes carbon neutral

The climate crisis is probably the biggest long-term threat that humanity faces, and something that impacts everyone across the world, both on a personal level and from a business perspective.

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Reflecting on interesting times
08 June 2020
Reflecting on interesting times
Nearly four months after the nation went into lockdown and OneGTM made a hasty evacuation from our Hammersmith office, it seems a good time to take stock and reflect on the lessons learned. In this [...]

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Sharing AVMI’s Vision: Creating a Highly Impactful Corporate video
28 May 2020
Sharing AVMI’s Vision: Creating a Highly Impactful Corporate video

AVMI, a leading global AV integrator, have been at the forefront of using AV technology in innovative ways for over 30 years. They have completed a wide range of specialist projects along the years, [...]

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Helping Equinix partners respond rapidly to the new reality
11 May 2020
Helping Equinix partners respond rapidly to the new reality

In a recent blog we discussed the importance of vendors and service providers proactively supporting their channel partners during the current Covid-induced crisis. OneGTM client, Equinix offers a [...]

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