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OneGTM Blog

Keeping you up to speed with industry and agency developments, the latest go-to-market thinking and our views on whatever catches our attention.

The power of alignment – top of CMOs’ agenda for 2017
14 February 2017
The power of alignment – top of CMOs’ agenda for 2017

Recent research from the Aberdeen Group revealed that sales and marketing alignment is a primary factor determining marketing success and is at the top of the CMO’s agenda for 2017. At OneGTM this is [...]

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Mabox merges with OneGTM
10 January 2017
Mabox merges with OneGTM

We’re pleased to announce that OneGTM has merged with B2B marketing specialists, Mabox. The combined company will now be going to market with a unified offering under the OneGTM brand.

OneGTM and [...]

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Christmas Day Trip to Lille
15 December 2016
Christmas Day Trip to Lille

After a successful Christmas trip to Brussels last year, this year’s Christmas trip took OneGTM to a historic city in the north of France – Lille.

Despite a stressful start at St Pancras, which [...]

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Helping Equinix and Google solve customers’ cloud platform challenges
01 November 2016
Helping Equinix and Google solve customers’ cloud platform challenges

Businesses are increasingly utilising cloud services, such as Google Cloud Platform, to meet their computing needs. But accessing these platforms often brings its own challenges, such as unreliable [...]

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How your routes-to-market strategy needs to adapt to reflect the new reality
18 October 2016
How your routes-to-market strategy needs to adapt to reflect the new reality

In our previous article, we looked at the forces of change that are rendering many vendors’ routes-to-market strategies obsolete, including:

• The realignments being driven by ‘third platform’ [...]

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Making imaging more rewarding
14 September 2016
Making imaging more rewarding

To coincide with the Information Capture Conference (ICC) on 12th – 13th September 2016, we have been working with Fujitsu to promote their refreshed Imaging Channel Program and new benefits scheme, [...]

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Why your current routes-to-market may no longer be fit-for-purpose
05 September 2016
Why your current routes-to-market may no longer be fit-for-purpose

The pace of change across the technology industry is relentless, and many vendors have failed to adapt their routes-to-market strategies to reflect the shifting landscape. The impact can be lower [...]

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The virtue of simplicity
31 August 2016
The virtue of simplicity

Over-complex, fragmented IT infrastructures are seriously damaging the ability of today’s businesses to compete. VersaStack, the leading integrated infrastructure solution from Cisco and IBM, enables [...]

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Helping unleash the power of cloud communications
17 August 2016
Helping unleash the power of cloud communications

Broadsoft’s market-leading cloud platforms enable the world’s leading Service Providers to meet the communications needs of small and medium-sized businesses.

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